# Patchworks advanced analytics

## Introduction

Patchworks powers the flow of clean, consistent, real-time data across your entire commerce stack. With Patchworks Advanced Analytics, you can use that data as it was meant to be used:

* One place to see how your business is performing
* One engine to spot opportunities before your competitors do
* One analytics layer built specifically for retail & ecommerce operators

To deliver this capability, Patchworks has partnered with analytics experts, Conjura. For pricing information, please [get in touch with the Patchworks team](https://pages.wearepatchworks.com/patchworks-advanced-analytics).

## Conjura & Patchworks

Conjura is a data analytics platform that centralises and transforms omnichannel data into actionable insights for online businesses. 

To start using Patchworks Advanced Analytics, you will require a [Conjura account](#accessing-patchworks-advanced-analytics). You then connect systems that you want to analyse. 

## Accessing advanced analytics

Select the `analytics` option from the dashboard menu:

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From here, you can log in or create a new account.

{% hint style="info" %}
You need a separate account for the analytics platform.&#x20;
{% endhint %}