# Braze (prebuilt connector)

## Description

**Braze** is a customer engagement platform that allows marketers to collect and analyse customer data, and then use that information to create targeted messages (for example, email, push notifications, and in-app messages).

## Authentication 

When adding connector instances for **Braze**, the following authentication methods are supported:

* [API key](#api-key-authentication)

### API key authentication

When a user chooses to [add a connector instance](/product-documentation/connectors-and-instances/working-with-instances/adding-an-instance.md) using **API key** authentication, the credentials below are prompted:

<table><thead><tr><th>Credential</th><th width="145" data-type="checkbox">Required?</th><th>Notes</th></tr></thead><tbody><tr><td><code>instance URL</code></td><td>true</td><td><p>Braze manages different instances for its dashboard and REST endpoints. </p><p></p><p>When your Braze account is provisioned, you will log in to a specific, region-based URL (e.g. https://rest.fra-01.braze.eu).  You should provide this URL <strong>with</strong>out the <code>https://</code> element - for example: <code>rest.fra-01.braze.eu</code>. </p><p></p><p>For more information, please see the Braze documentation on <a href="https://www.braze.com/docs/api/basics/#endpoints">endpoints</a>.</p></td></tr><tr><td><code>api key</code></td><td>true</td><td> API keys are created in the Braze dashboard. For instructions, please see the Braze documentation: <a href="https://www.braze.com/docs/api/basics/#creating-rest-api-keys">Creating REST API keys</a>.</td></tr></tbody></table>


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